8
Breakout Sessions
• Invest in capacity building for development since
"more money is more mission."
• Use a newsletter and a website to get the word out
about all of your good programs and develop a cadre
of volunteers who are comfortable asking others for
money.
Durham shared the struggles of fundraising facing
many people charged with that task and said, laughing,
that "people would hide their wallet when they saw me
coming."
That's why it's important to acknowledge and thank
people who give money for a cause.
"Taking the time to send the proper notes of apprecia-
tion to donors is just as important as anything else you
do," she said.
"When you build a relationship with someone, it goes
a long way and you have to depend on those relation-
ships because that's what it takes for your organization to
survive."
United Way of Etowah County Executive Director
Joanne Hightower, who attended the session, said she
found the training valuable.
"It's important that all of our nonprofits learn good
fundraising skills," she said. "Quality training that helps
a nonprofit operate more efficiently not only helps them
improve, it makes the entire community better."
RELATIONSHIPS continued on from 7
WHAT FACTORS MOST
LIMIT YOUR SUCCESS?
Communication mission – 15%
Regulation – 5%
Volunteer Support – 10%
Lack of Funding – 53%
Development – 17%
53%
APSO volunteers
Jamar Seaborn,
Freida Luster-
Barregarye,
Tevarius Foster,
Ronda Smoke,
Alfonso Ramirez,
Katrina Davis,
Sandy McLing,
and Laconte Jones
give their time
at the Elevate
conference.
