SHORELINES

Shorelines - October 2014

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24 Shor e l i n e S | 2014 Vol :3 This summer, Alabama Power launched its new "Shorelines" lakes website and app – connecting with lake residents and visitors through a multichannel digital platform built for those who love Alabama Power lakes. This new system not only brings a new look to the website, but brings more information to the lake audience. The Shorelines platform includes a smartphone app, website, mobile site, personalized email communication, social media and a blog, featuring stories and updates from our lakes. Through these channels, readers are able to access lake levels, generation schedules and lifestyle features specific to the lake or lakes they prefer. Above: File Photo – The new Shorelines website provides information, stories and updates on all of Alabama Power's reservoirs. The Lake Lifestyle A L A B A M A P O W E R L A U N C H E S A N E W S H O R E L I N E S W E B S I T E A N D A P P F O R L A K E L O V E R S .

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