Issue link: https://alabamapower.uberflip.com/i/1046201
45 many peer utilities and this is the first such comprehensive and interactive app I've seen. I know it will serve as a benchmark in the industry, and it is one that I'm proud to say Alabama Power offers." When the original app launched in 2014 along with a new website, its sole purpose was to provide customers who love Alabama Power lakes with needed information. "This next evolution of the Shorelines app is more than a new name or look," said Libby Romano, Digital Strategy and Engagement manager. "Just as homes are becoming smarter, so are the recreational activities we enjoy. By offering more innovative features and tools, our customers can connect to the lake and their lake home in ways they haven't been able to do before." In addition to the Smart Lakes app, the multichannel Shorelines platform includes a quarterly magazine; a website (apcshorelines.com), which is also mobile friendly; personalized email communication; social media; and a blog. For years, the lakes information pages on the Alabama Power website have been among the company's most visited, as people who live, work and play near the lakes have a vested interest in what is happening on their local lake. This demand for information led to the creation of the Shorelines platform. "These are valuable tools for the people who live on or visit our lakes," said Shoreline Management Land Manager Thomas St. John. "The first Shorelines app was a big leap forward in providing information people want. The updated Smart Lakes app goes even further and was designed to be a personal lake guide. It offers interactive features to help you make the most of your time on the water." Since beginning work on Lay Dam in 1912, Alabama Power employees have played an important role in water management across the state. The company manages 11 reservoirs, 14 hydroelectric dams, 3,500 miles of shoreline and nearly 120,000 acres of land on the Coosa, Tallapoosa and Black Warrior rivers. The Smart Lakes app is a partnership among Alabama Power's Hydro Operations, Corporate Real Estate, Environmental Affairs, Digital Strategy and Engagement and Public Relations departments. The free app can be downloaded in Apple and Android stores, and previous users are encouraged to update their version to unlock the new features. Map shows prime fishing spots, among other key locations.