Issue link: https://alabamapower.uberflip.com/i/1061366
Carrie Machen and Kate Wilson call their indoor rock climbing and fitness center in Gadsden a "microgym." If you're not familiar with the term, that's probably because the two friends turned business partners made it up. "Microgym" pays homage to the time the two spent working at nearby microbrewery Back Forty Beer Company and describes the facility, named GadRock, the two have built on Neely Henry Lake to a tee. "We thought up the idea over a few microbrews one night, and it has stuck ever since," Machen said. "e term 'microgym' fits who we are and what our vision for GadRock is. Being the biggest does not necessarily make you the best. We want to be the best at what we do. And if that means being 'micro' … we are OK with that." GadRock, which opened around Labor Day, has a footprint of 6,000 square feet. e space is well- organized, offering more than 4,500 square feet of climbing. Plans include eventually having as much climbable area as walkable square footage. e facility also has space for yoga as well as events like birthday parties and corporate retreats. "e indoor climbing gym trend has been to open megagyms in large cities," Machen said. "We wanted to break the mold a bit and focus on growing the industry and increasing access to the sport in less populated areas like Gadsden. We may be a microgym, but we have a lot going on. We love our footprint and think it is a repeatable plan that fits into a small, local community vibe." e Gadsden area has become a well-known destination in climbing circles. e Southeastern Climbers' Coalition acquired nearby Hospital Boulders in 2012 and opened the boulder field to the public. Machen and Wilson hope to build on the growing enthusiasm for climbing while also focusing on overall fitness. "ere are amazing, world-class natural rock formations in and around the greater Gadsden area, and our mission is to provide a place for climbers and newcomers to the sport to meet, train and build confidence to get out and explore our area and beyond," Machen said. "Train here; explore there." 19 www.apcshorelines.com