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SUPPORT SERVICES
Digital Strategy
Digital Strategy enhances our communication
with commercial and industrial customers through
multiple digital channels including web, email, and
online customer engagement platforms. Through our
Energy Edge project, also known as the Customer
Engagement Platform (CEP), we provide a seamless
and personalized experience while orchestrating
multi-channel campaigns and optimizing outcomes
with agile business process design.
Customer Analytics
Customer Analytics provides insights for forecasting
and data-driven decision making. We use data and
analytics to make smart, cost-effective decisions,
such as using customer demographics to target
specific customers instead of using high-cost mass
media channels.
Marketing Communication
& Engagement
Marketing Communication and Engagement
provides customized internal and external
communication support through the development
of effective marketing strategies to build
awareness of programs and create growth for the
company. We execute advertising and promotions
utilizing content creation and graphic design skills,
partnerships with external agencies, and a variety
of media channels.
