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SUPPORT SERVICES
Marketing Services provides robust support
to the company's Top 10 Priorities.
Clean Energy
Customer Experience
Economic Development
Electric Vehicles
Regulatory Engagement
Marketing Services helps define and communicate Alabama Power's
stance on clean energy through targeted campaigns and communication
strategies. This includes promoting renewable energy options and energy
efficiency programs to residential and commercial customers.
Marketing Services enhances customer engagement and satisfaction
through research and survey analysis and strategic messaging to
improve the overall customer experience.
Marketing Services supports the growth of Alabama businesses by
performing the economic analysis around Alabama Power's economic
development projects.
Marketing Services promotes EV programs and incentives that make
owning an EV easier and more cost-effective for our customers in
addition to contributing to the enhancement of the state's charging
infrastructure.
Marketing Services engages with Regulatory Affairs to ensure that new
contracts, contract extensions, and customer incentives meet regulatory
requirements.
