Power of Good

important, and social media was made for measurements: likes, followers, shares, re-Tweets, favorites. It's all about measurements and it's instant." Pigott said social media not only gives a nonprofit a platform to communicate with its target audience, but also an opportunity to network with other nonprofits. is can lead to partnerships or simply advice on how to better reach your customers. "ere are countless public relations professionals and nonprofits on social media at the moment," Pigott said. "You could get advice from them and speak with them for free." "Cultivate the network that makes you smarter," Pigott said. "ey are all sharing something that's not in the news yet, but it's going to be. If you can find that and give that to your organization, you will help the effort." Morgan Carnley, jobs counselor at e Light of the Village Inc. in Mobile attended the session and saw it as an opportunity to refine her nonprofit's social media process. "Working for a small-staffed nonprofit, you get caught up in everyday operations," Carnley said. "Talks like this remind you of the importance of fundamentals." Pigott ended the presentation by reiterating the value of messages on social media. "In social media, every word counts, every message has an impact," Pigott said. 10 HABITS FOR SUCCESS IN SOCIAL MEDIA BE HUMAN You can't just copy and paste the email from a concerned customer; its cold. You should create a voice. BE HUMANE Don't let the fact you're typing words lose your sense of humanity. BE YOURSELF Be an individual, make sure your account comes with its own voice. BE INTERESTING Your followers might reach out for need, but if you can be interesting in those off times, you will build and sustain your audience. BE BRIEF Social media is simple; use pictures or cutlines. SHARE Share good things from other nonprofit organizations to build partnerships impacting your client. LAUGH Look for ways to approach a situation in an eye-catching way. LISTEN When you help somebody who realized you were there in their time of need, you forge a bond that will never break. LEARN Learn from your customers and from other people in your field. REPEAT Make habits. You can be human, as long as you do it within the right time. TH E D IG I TA L DI FFER EN CE PERCENTAGE OF DONORS WHO ... 75% begin their donation research online 40% conduct their charity research on mobile devices 25% make their donations on smartphones and tablets 28% donated through mobile using text messaging 57% made a donation after watching a charity's online video 40% are nonprofit executives who value data and analytics 87% are nonprofit executives who think direct mail is the top priority 62% are nonprofit executives who prefer direct mail for donor engagement PowerofGood.com | Fall 2013 9

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