Power of Good

Social Media can make direct impact "With social media you can directly see the impact your efforts have," said Ike Pigott, communication strategist and head of social media for Alabama Power. STORY BY KATI E K ILCOYNE PHOTO BY BI LL SNOW 8 I "As more potential donors and advocates go to social IT IS NO SECRET NONPROFITS ARE CHALLENGED to advocate media for information, you should, too," Pigott said. "You for a large cause on a small budget. In a world where every have an opportunity to get out where tomorrow's donors will penny counts, there is a budget-friendly platform nonprofits be." can use to reach out to donors. Pigott suggested for nonprofits to start with "Social media is a cheap and effective way to questioning their audience to find out why they reach your target audience," said Ike Pigott, comSOCIAL MEDIA Ike Pigott speaks are on social media platforms. "You go with a munication strategist and head of social media for during the social purpose," said Pigott. "Not just a way to turn the Alabama Power. media breakout table for your consumers, but to create particiPigott led the social media for nonprofits breaksession at the Elevate pants. Figure out what we are sharing, who we are out session at the Elevate conference in August. conference. sharing it with and is this sustainable." e goal of Social Media for Nonprofits was to Pigott also spoke on another positive of social help nonprofits learn how to engage and build media, instant measurements. their audience with supporters and members of their communities. e session also focused on expanding nonprofits' "With social media you can directly see the impact your current social media and website presence. efforts have," Pigott said. "Measurements have always been

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