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a p c s hor e l i n e s.c om
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2016 Vol :2
the labels specifically and go ahead and have them reprinted,'"
Wilson said. "They asked us not to. They said, 'No, no, no!
You don't understand, in China when you import a product,
especially from a place exotic like Alabama, that we prefer to
have the original label on there and then we will add an import
label to it so that everybody knows this is the original product.'"
So now, the beer from Gadsden is being enjoyed in places
the company's founder never dreamed it would be.
"The most surreal experience I've had as a business owner
was the first time somebody tweeted from China that they
were drinking one of our beers," he said. "Just last week,
actually, there were several tweets from a small pub in
Newfoundland where they had just received our product."
It's something Wilson never tires of seeing as Back Forty
beers continue to grow in popularity and reach.
"To this day, it's still surreal when I walk into a Publix
or a Wal-Mart in Atlanta or Nashville and see our beers on
the shelf there," he said. "I just love that as we've expanded
this export development program, we've kept that placard
on the box and on our labels that says 'Proudly brewed in
Gadsden, Alabama.'"
— MICHAEL TOMBER LIN
Above: Photo by BeRnaRd tRonCale – Back Forty, which bottles and cans its beer, recently added a new bottling line at the brewery.
