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Alabama Power Foundation Annual Report

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33 Fred Couch, an avid paddler from Anniston, organized Alabama Scenic River Trail in 2007. In traveling around the country, Couch realized his home state of Alabama had world-class rivers that were not being used to their full potential. Seeing the opportunity to change this, Couch recruited Jim Felder, a retiring marketer with experience in advertising and in writing about the outdoors. Felder saw a cause worth pursuing, and the two immediately set to work creating partnerships with outdoor groups across the state. Alabama Scenic River Trail's 4-H RiverKids Program Encourages Outdoor Activity, Environmental Awareness Environment

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