Issue link: https://alabamapower.uberflip.com/i/842772
42 starred in his own animated feature, "The Mighty Atom," produced by cartoonist Walter Lantz, creator of Woody Woodpecker. Although well-received by most people, Reddy hasn't always been popular with everyone. He worked at the Cuban Electric Co. (CEC) from 1936 until Fidel Castro's revolutionaries took over the utility in 1960. At that time, there was a mock funeral to celebrate the death of the CEC as an American-owned utility, and Reddy was ousted from the country. Reddy's popularity also waned for a few years back home in the U.S. during the energy crisis in the 1970s – a difficult period for the entire electric utility industry. But Reddy soon regained his celebrated status. Collins' company expanded its reach over the years and became Reddy Communications Inc. It grew into a consulting firm and offered corporate communications programs, audits and executive training. It published materials focusing on energy science and economics. In 1998, Northern States Power Co. purchased the trademark rights for the character and introduced his companion, Reddy Flame, which represented natural gas. Today, the use of Reddy as a corporate symbol has declined. But one utility that still features him in its logo is Barbados Light and Power. Vintage Reddy merchandise has become coveted and can often be found on sites like eBay and Etsy. In the birthplace of the lovable figure, Alabama Power workers still fondly remember Reddy Kilowatt. In fact, he is prominently featured on antique signs in the Attalla and Abbeville business offices. "Innovation has been a hallmark of Alabama Power Company," Tharpe said. "Ash Collins' creation of Reddy Kilowatt was an innovative way to show the great service that electricity could provide for people. Developed and first used at Alabama Power, Reddy became the face of the electric-utility industry." Collins once reflected on the success of his creation. "Characters are born, not made. People give birth to ideas. Inspiration – frequently on the spur of the moment – is a great answer to limitless effort," said Collins, who died in 1976 at age 91. "I am glad to be able to admit that I lucked on to a character that seems to have clicked. The inspiration came one day at the office while I was looking out the window. So it pays sometimes, I guess, to look out the window," Collins said. By Carla Davis Alabama Power's mascot helped sell bonds during World War II. Earliest published version of Reddy in late 1920s.