Issue link: https://alabamapower.uberflip.com/i/1536849
21 MARKETING results through reporting and dashboard updates. The Marketing Programs and Reporting team also supports the technologies that provide results and enable reporting. In that regard, the team's mission is to enhance the user experience by identifying and elevating pain points in our processes, provide training and refreshers to targeted audiences, and create guides/guidelines/ FAQs to provide self-service solutions. In addition to goal setting and technology management, the team manages a portfolio of marketing programs and is responsible for their growth ensuring that customers are enrolled and engaged with these programs. They include Budget Billing, FlatBill, Residential Flex Incentives, and Commercial Flex Incentives. Our team handles campaigns, enrollments, adoptions, and application approvals for these programs. Overhauled QBR process Set 2025 goals for 75 end-uses and teams in collaboration across Customer Solutions & Business Development Implemented Vision and operated and maintained both OSC and Vision Delivered 2024 kW and revenue growth through effective and efficient programs and promotion budget management, successful strategy, program management, and collaboration across CSBD 2 0 2 4 H I G H L I G H T S Commercial End Use kW kW kW *driven by changes in markets and margins Gains in 2024 Revenue Revenue 79% 49% *11% 104% 136% Industrial End Use Residential End Use C O M PA R E D T O 2 0 2 3